PRODUCT GROWTH STRATEGIES AND CASE STUDIES

Writings on growth

Learn about my approach to growth by reading my actionable breakdowns

Psychology
Delighting Customers Using the Peak End Rule
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Monetisation
7 tips to boost cashflow using annual pricing
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Conversion
How to use AIDA to boost your landing page conversion rate
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Strategy
9 SaaS Metrics you need to know
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Retention
Simple User Onboarding Framework to Increase Your Activation Rate
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Conversion
7x Your conversions with Personalisation
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Referrals
7 tips to engineer virality
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Retention
Using Loss Aversion to drive growth
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Strategy
Dropbox Growth Story
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Monetisation
Increase your free to paid conversion rate
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Conversion
Ingredients of High Converting Sign Up Pages
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Conversion
7 fail-proof tips to build trust
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Retention
10 principles of UI Design
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Psychology
Using Priming in your product
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Monetisation
Understanding Payback Period
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Retention
9 Ways to Leverage Psychology to Create Better Product Experiences
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Strategy
Using Jobs To Be Done to Sell More
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Conversion
Problem Agitate Solution Copywriting Framework
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Activation
Template Driven Growth
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Strategy
The Guide To Effective Positioning
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Strategy
Acquisition
Retention
Monetisation
Retention
Running Experiments

Run more effective growth experiments that get results

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Conversion
High Converting Landing Pages

Create landing pages that increase conversions

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Strategy
Forecasting

Accurately forecast your growth and make better decisions

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Retention
Win Back Email

Reengage inactive customers and reduce churn

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Retention
User Onboarding

Activate new users and get users to value faster

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Strategy
Positioning

Clarify your unique value proposition and communicate it effectively

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Conversion
Sign up Page Checklist

Optimise your sign-up page and increase conversions

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Retention
Building Automated Feedback Systems

Get feedback and inisghts on autopilot

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Retention
Product Psychology

Use psychology to create compelling products

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Strategy
OKRs

Align your team's efforts and set measurable goals

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Strategy
Speaking to Users

Conduct effective customer interviews and gather valuable feedback

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Strategy
Ideal Customer Profile

Understand your target audience better

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Strategy
Product Events

Set up and track the key product events

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Conversion
High Impact SEO

Drive organic traffic by focusing on high impact keywords

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Strategy
Metrics Library

Get clear definitions on relevant metrics

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Retention
Onboarding Emails

Welcome new users and guide them through the onboarding process

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Conversion
Creating Persuasive Copy

Write compelling copy that drives conversions

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Strategy
Product Events

Set up and track the key product events

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Free
Strategy
Speaking to Users

Conduct effective customer interviews and gather valuable feedback

View Template
Free
Strategy
Positioning

Clarify your unique value proposition and communicate it effectively

View Template
Free
Strategy
Forecasting

Accurately forecast your growth and make better decisions

View Template
Free
Strategy
Ideal Customer Profile

Understand your target audience better

View Template
Free
Strategy
OKRs

Align your team's efforts and set measurable goals

View Template
Free
Strategy
Metrics Library

Get clear definitions on relevant metrics

View Template
Free
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Retention
Running Experiments

Run more effective growth experiments that get results

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Free
Retention
Onboarding Emails

Welcome new users and guide them through the onboarding process

Button Text
Free
Retention
Win Back Email

Reengage inactive customers and reduce churn

Button Text
Free
Retention
Building Automated Feedback Systems

Get feedback and inisghts on autopilot

Button Text
Free
Retention
Product Psychology

Use psychology to create compelling products

Button Text
Free
Retention
User Onboarding

Activate new users and get users to value faster

Button Text
Free
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