PRODUCT GROWTH STRATEGIES AND CASE STUDIES

Writings on growth

Learn about my approach to growth by reading my actionable breakdowns

Conversion
7 fail-proof tips to build trust
Activation
Template Driven Growth
Strategy
The Guide To Effective Positioning
Conversion
Ingredients of High Converting Sign Up Pages
Retention
10 principles of UI Design
Monetisation
Understanding Payback Period
Monetisation
7 tips to boost cashflow using annual pricing
Conversion
7x Your conversions with Personalisation
Psychology
Delighting Customers Using the Peak End Rule
Retention
Using Loss Aversion to drive growth
Strategy
9 SaaS Metrics you need to know
Monetisation
Increase your free to paid conversion rate
Referrals
7 tips to engineer virality
Strategy
Using Jobs To Be Done to Sell More
Psychology
Using Priming in your product
Conversion
Problem Agitate Solution Copywriting Framework
Retention
9 Ways to Leverage Psychology to Create Better Product Experiences
Retention
Simple User Onboarding Framework to Increase Your Activation Rate
Conversion
How to use AIDA to boost your landing page conversion rate
Strategy
Dropbox Growth Story

Access all premium templates

Strategy
Speaking to Users

Conduct effective customer interviews and gather valuable feedback

Retention
Win Back Email

Reengage inactive customers and reduce churn

Retention
Product Psychology

Use psychology to create compelling products

Retention
Building Automated Feedback Systems

Get feedback and inisghts on autopilot

Strategy
OKRs

Align your team's efforts and set measurable goals

Retention
Onboarding Emails

Welcome new users and guide them through the onboarding process

Strategy
Product Events

Set up and track the key product events

Conversion
High Impact SEO

Drive organic traffic by focusing on high impact keywords

Conversion
Sign up Page Checklist

Optimise your sign-up page and increase conversions

Strategy
Metrics Library

Get clear definitions on relevant metrics

Strategy
Forecasting

Accurately forecast your growth and make better decisions

Conversion
High Converting Landing Pages

Create landing pages that increase conversions

Strategy
Positioning

Clarify your unique value proposition and communicate it effectively

Conversion
Creating Persuasive Copy

Write compelling copy that drives conversions

Retention
Running Experiments

Run more effective growth experiments that get results

Strategy
Ideal Customer Profile

Understand your target audience better

Retention
User Onboarding

Activate new users and get users to value faster

Strategy
Product Events

Set up and track the key product events

Strategy
Speaking to Users

Conduct effective customer interviews and gather valuable feedback

Strategy
Forecasting

Accurately forecast your growth and make better decisions

Strategy
Positioning

Clarify your unique value proposition and communicate it effectively

Strategy
Ideal Customer Profile

Understand your target audience better

Strategy
OKRs

Align your team's efforts and set measurable goals

Strategy
Metrics Library

Get clear definitions on relevant metrics

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Retention
Running Experiments

Run more effective growth experiments that get results

Retention
Onboarding Emails

Welcome new users and guide them through the onboarding process

Retention
Win Back Email

Reengage inactive customers and reduce churn

Retention
Building Automated Feedback Systems

Get feedback and inisghts on autopilot

Retention
Product Psychology

Use psychology to create compelling products

Retention
User Onboarding

Activate new users and get users to value faster

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