PRODUCT GROWTH STRATEGIES AND CASE STUDIES

Writings on growth

Learn about my approach to growth by reading my actionable breakdowns

Retention
10 principles of UI Design
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Monetisation
Increase your free to paid conversion rate
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Psychology
Using Priming in your product
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Strategy
The Guide To Effective Positioning
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Conversion
7x Your conversions with Personalisation
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Monetisation
7 tips to boost cashflow using annual pricing
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Conversion
7 fail-proof tips to build trust
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Strategy
9 SaaS Metrics you need to know
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Monetisation
Understanding Payback Period
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Conversion
Ingredients of High Converting Sign Up Pages
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Retention
Simple User Onboarding Framework to Increase Your Activation Rate
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Retention
Using Loss Aversion to drive growth
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Referrals
7 tips to engineer virality
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Strategy
Dropbox Growth Story
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Psychology
Delighting Customers Using the Peak End Rule
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Retention
9 Ways to Leverage Psychology to Create Better Product Experiences
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Activation
Template Driven Growth
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Conversion
Problem Agitate Solution Copywriting Framework
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Strategy
Using Jobs To Be Done to Sell More
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Conversion
How to use AIDA to boost your landing page conversion rate
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Strategy
Acquisition
Retention
Monetisation
Strategy
Metrics Library

Get clear definitions on relevant metrics

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Retention
Win Back Email

Reengage inactive customers and reduce churn

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Strategy
Positioning

Clarify your unique value proposition and communicate it effectively

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Conversion
High Converting Landing Pages

Create landing pages that increase conversions

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Retention
Onboarding Emails

Welcome new users and guide them through the onboarding process

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Retention
Running Experiments

Run more effective growth experiments that get results

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Strategy
Speaking to Users

Conduct effective customer interviews and gather valuable feedback

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Strategy
Product Events

Set up and track the key product events

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Strategy
Ideal Customer Profile

Understand your target audience better

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Conversion
Sign up Page Checklist

Optimise your sign-up page and increase conversions

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Conversion
High Impact SEO

Drive organic traffic by focusing on high impact keywords

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Conversion
Creating Persuasive Copy

Write compelling copy that drives conversions

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Strategy
OKRs

Align your team's efforts and set measurable goals

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Retention
Product Psychology

Use psychology to create compelling products

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Retention
Building Automated Feedback Systems

Get feedback and inisghts on autopilot

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Strategy
Forecasting

Accurately forecast your growth and make better decisions

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Retention
User Onboarding

Activate new users and get users to value faster

View Template
Strategy
Product Events

Set up and track the key product events

View Template
Free
Strategy
Speaking to Users

Conduct effective customer interviews and gather valuable feedback

View Template
Free
Strategy
Positioning

Clarify your unique value proposition and communicate it effectively

View Template
Free
Strategy
Forecasting

Accurately forecast your growth and make better decisions

View Template
Free
Strategy
Ideal Customer Profile

Understand your target audience better

View Template
Free
Strategy
OKRs

Align your team's efforts and set measurable goals

View Template
Free
Strategy
Metrics Library

Get clear definitions on relevant metrics

View Template
Free
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Retention
Running Experiments

Run more effective growth experiments that get results

Button Text
Free
Retention
Onboarding Emails

Welcome new users and guide them through the onboarding process

Button Text
Free
Retention
Win Back Email

Reengage inactive customers and reduce churn

Button Text
Free
Retention
Building Automated Feedback Systems

Get feedback and inisghts on autopilot

Button Text
Free
Retention
Product Psychology

Use psychology to create compelling products

Button Text
Free
Retention
User Onboarding

Activate new users and get users to value faster

Button Text
Free
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