Personalisation.

Use it right and you can 7x your revenue.

Here's a dead-simple way to boost conversions using personalisation:

Personalised campaigns can lead to a 760% increase in revenue. (Source: DMA)

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The best personalisation strategy starts with:

1) Understanding who your audience is
2) What their needs are
3) How you can provide them value

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Then segment based where they are in their user journey:

🖥 For SaaS, broadly these segments are:

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• Newsletter subscribers (leads)
• Trial Users
• Existing Customers
• Churned Users

📲 For Consumer Apps

• Newsletter subscribers
• New Users
• Active Users
• Churned Users

Then you create product experiences and messaging that match where they are.

A new user trying your product for the first time should be introduced to your product.

A long-term user should get a very different experience.

Here's how to create personalised messaging to your key segments that increases conversion:

🔹 Newsletter subscribers

Introduce your brand.  

Tell them what to expect from signing up.

Bring personality.

Dovetail does that in spades.

Link to some of your best content.

Provide tons of value and get them thinking about becoming a customer.

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🔹 Trial / New users

Show them the best ways to use the product.

Articulate the core product benefits.

Ask them what they are looking to achieve with your product.

Then help them to hit their goals.

Fast.
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Webflow offers templates and an introduction course.

🔹 Existing Customers / Active Users

You want to get them to level up.

Show them advanced features like Hinge does.

Offer them potential upgrades and upsells.

Help them get deeper into the product.

And continue to achieve their desired outcomes with your product.

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🔹 Churned Users

They are on the way out.

Or are already gone.

Re-engage them.

Remind them of what they're missing.

Vemno shows them new features.

Seek to understand why they've gone.

Ask them why they left.

You might be able to win them back.

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