Who's behind Growth Roadmaps

Hi I'm Theo. Here's a bit about me:


Head of Growth turned Growth Advisor to Seed-> Series B startups. 10+ years experience working with B2C and PLG SaaS startups. Growth EIR at Kings College. Great Guy :)

January 2012
Co-founder Dan finishes the economics degree he promised his mum he’d complete, only to never use it and start his own clothing business (love you mum).
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June 2016
Adam catches wind of Dan’s early success and slides into his DM offering help. Dan politely accepts.
August 2017
After collectively failing a number of business ventures, Dan and Adam finally have their first break. Together they build Lumio with a team of 7 other legends.

Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.

“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”

Dan, Co-founder and CEO of Lumio

April 2018
Lumio gets acquired by German company, Influencer DB. Yeww! 🎉

“After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”

Adam, Co-founder of Lumio

June 2018
Dan is shipped off to work with ze Germans as Head of Product at Influencer DB.

Adam decides to stay in Sydney and cut his teeth as a Product Designer with one of Sydney's leading design studios.

Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!

Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.

November 2019
After spending time apart, Dan and Adam begin to plan their next moves and rekindle their business partnership.

The name "Relume" is born.



To relight or rekindle (a light, flame, etc.)

January 2020
Dan moves back to Sydney to join a Global startup incubator called Antler. He convinces Adam to join him.
April 2020
🚀 relume launches
For various reasons, Dan and Adam decide to turn down a $100,000 investment from Antler and start their own business venture, without taking outside investment.

To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.

June 2020
After building 11 websites on Webflow in under 6 weeks as a way to test a number of business ideas, Dan and Adam decide to stick to what they know best and launch Relume - a company that designs and builds beautiful Webflow websites.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

Today Relume is a team run by two guys with the same mission in life - To wake up every day with a choice to do what we love to do, build meaningful relationships and do great work.

You've heard our story, it's now time for the world to hear yours.

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Hi I'm Theo, Here's a little bit about me:

Growth Advisor with 11 years experience scaling VC backed startups in SF, NY and London
Took startups to their first million users and grow to millions in revenue.
Helped to scale startups such as Republic ($1B+ valuation) and acasa (acquired)
Mentor at Seedcamp, UCL and Growth EIR at Kings College London where I advise early stage companies

My Approach

Be Value-Driven

Unlike traditional B2B SaaS marketers, I don't focus on MQLs. Instead, I prioritise activation, time to value, and retention to help your company achieve sustainable growth.

My approach is value-driven, not purely lead-generation-driven. I help you find the right type of user, create product experiences that deliver value, drive product adoption, and keep them engaged for longer.

Product Matters

I'm not like most marketing consultants because I truly value product. Without an excellent product, acquisition is futile. It is your competitive advantage. I help you articulate its value so that acquiring users is easier, they convert at higher rates, and they tell more people about it.

Ain't no stage like early-stage

I don't know what corporate life is like. All I know is startups and scale-ups. I'm different from most consultants, I've helped build startups from the ground up, both as Head of Growth (x2), and as an advisor to 25+ early-stage companies.

I've seen what works and what doesn't, experienced both wins and losses, and built the systems to help you succeed. You get access to my templates and frameworks I’ve used to grow VC backed startups. And don’t worry, they fit right into your workflow.

Focus on learning fast and you will (generally) win

Most marketing agencies promise a result. I won’t promise you a specific result - that’s for charlatans. But I will ensure you learn fast, help your users reach goals quicker and use data and user feedback to create better products.

Taking this approach usually means my clients get the results they want.

It takes a village

I focus on product growth strategy. But I have a network of freelancers and consultants to help you execute and get results. This stems across key areas such as: UX Design, SEO, paid ads and more. You deserve the best. So I only work with the best.

They’ve helped to build and grow products such as Coinlist, Netflix, Improbable. You get access to them to help you hit your goals.

Stay Alert. Don't get left behind.

I write weekly on product growth. I audit onboarding flows nearly everyday.  I share insights on what I learn so you can be stay ahead of others. You won’t get outdated recommendations.

This means you will get information on the best practices around onboarding, tools that may help you and ideas for experiments that really move the needle.

Startups, VCs, Universities and Corporates I've worked with:

AriseHealth logo
AriseHealth logo
2020INC logo
The Paak logo
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Toogether logo
Toogether logo

Let's start driving profitable growth for you

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Darrell Steward