Who's behind Growth Roadmaps
Hi I'm Theo. Here's a bit about me:
TL;DR
Head of Growth turned Growth Advisor to Seed-> Series B startups. 10+ years experience working with B2C and PLG SaaS startups. Growth EIR at Kings College. Great Guy :)
Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.
“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”
Dan, Co-founder and CEO of Lumio
“After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”
Adam, Co-founder of Lumio
Adam decides to stay in Sydney and cut his teeth as a Product Designer with one of Sydney's leading design studios.
Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!
Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.
The name "Relume" is born.
relume
[ri-loom]
To relight or rekindle (a light, flame, etc.)
To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.
“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”
Dan, Co-founder of Relume
You've heard our story, it's now time for the world to hear yours.
Hi I'm Theo, Here's a little bit about me:
My Approach
Be Value-Driven
Unlike traditional B2B SaaS marketers, I don't focus on MQLs. Instead, I prioritise activation, time to value, and retention to help your company achieve sustainable growth.
My approach is value-driven, not purely lead-generation-driven. I help you find the right type of user, create product experiences that deliver value, drive product adoption, and keep them engaged for longer.
Product Matters
I'm not like most marketing consultants because I truly value product. Without an excellent product, acquisition is futile. It is your competitive advantage. I help you articulate its value so that acquiring users is easier, they convert at higher rates, and they tell more people about it.
Ain't no stage like early-stage
I don't know what corporate life is like. All I know is startups and scale-ups. I'm different from most consultants, I've helped build startups from the ground up, both as Head of Growth (x2), and as an advisor to 25+ early-stage companies.
I've seen what works and what doesn't, experienced both wins and losses, and built the systems to help you succeed. You get access to my templates and frameworks I’ve used to grow VC backed startups. And don’t worry, they fit right into your workflow.
Focus on learning fast and you will (generally) win
Most marketing agencies promise a result. I won’t promise you a specific result - that’s for charlatans. But I will ensure you learn fast, help your users reach goals quicker and use data and user feedback to create better products.
Taking this approach usually means my clients get the results they want.
It takes a village
I focus on product growth strategy. But I have a network of freelancers and consultants to help you execute and get results. This stems across key areas such as: UX Design, SEO, paid ads and more. You deserve the best. So I only work with the best.
They’ve helped to build and grow products such as Coinlist, Netflix, Improbable. You get access to them to help you hit your goals.
Stay Alert. Don't get left behind.
I write weekly on product growth. I audit onboarding flows nearly everyday. I share insights on what I learn so you can be stay ahead of others. You won’t get outdated recommendations.
This means you will get information on the best practices around onboarding, tools that may help you and ideas for experiments that really move the needle.
Startups, VCs, Universities and Corporates I've worked with:
Let's start driving profitable growth for you
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Advisory, audits and articles to accelerate your growth.