Hi I'm Theo. Here's my story:

  • As a kid, I had dreams of being a professional footballer.

    I was a youth team player at Premier League side Fulham and after getting released (boo hoo), I got into the world of startups.
  • Somehow, I then went from London to Silicon Valley (via Las Vegas) becoming Head of Growth at a high-volume VC backed SaaS startup.
  • I then returned to London and became Head of Growth at acasa.

    I helped 10x the userbase in one year before I decided I wanted to work for myself. acasa was later acquired by Goodlord.
  • I became a soloprenuer (before it was cool) and starting consulting with early-stage startups on growth.

    Within the first 6 months, I had worked with teams from Y Combinator and Seedcamp. 5 years later and I've worked with 20+ teams on growth.
  • I became the Growth Expert In Residence at Kings College London, where I've advised 100+ early-stage founders and created workshops/lectures for the business school.

    Some of these founders have gone on to build fast-growing companies such as VEED.IO, Greenspark, Shortly.ai and SOJO
  • I joined Republic as an Interim Head of Growth and worked with them as they hired a full time Head of Growth.

    As their mission of helping underrepresented founders grow and raise funding aligned with mine, I carried on working with them for 3 years.

    During this time they went from Seed -> Series B ($1B valuation) and to 1.2 million users.
  • Currently, I advise startups, create courses / templates and write on startup growth strategy.

    Over 3,000 have taken my courses, downloaded my templates and 2,500+ founders and marketers subscribe to my newsletter.
  • I live in London with my partner and my son.

    I still play football weekly - just now I play five-a-side with old friends and reminisce on what might have been.

Hi I'm Theo. Here's a bit about me:


Head of Growth turned Growth Advisor to Seed-> Series B startups. 10+ years experience working with B2C and PLG SaaS startups. Growth EIR at Kings College. Great Guy :)

January 2012
Co-founder Dan finishes the economics degree he promised his mum he’d complete, only to never use it and start his own clothing business (love you mum).
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June 2016
Adam catches wind of Dan’s early success and slides into his DM offering help. Dan politely accepts.
August 2017
After collectively failing a number of business ventures, Dan and Adam finally have their first break. Together they build Lumio with a team of 7 other legends.

Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.

“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”

Dan, Co-founder and CEO of Lumio

April 2018
Lumio gets acquired by German company, Influencer DB. Yeww! 🎉

“After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”

Adam, Co-founder of Lumio

June 2018
Dan is shipped off to work with ze Germans as Head of Product at Influencer DB.

Adam decides to stay in Sydney and cut his teeth as a Product Designer with one of Sydney's leading design studios.

Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!

Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.

November 2019
After spending time apart, Dan and Adam begin to plan their next moves and rekindle their business partnership.

The name "Relume" is born.



To relight or rekindle (a light, flame, etc.)

January 2020
Dan moves back to Sydney to join a Global startup incubator called Antler. He convinces Adam to join him.
April 2020
🚀 relume launches
For various reasons, Dan and Adam decide to turn down a $100,000 investment from Antler and start their own business venture, without taking outside investment.

To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.

June 2020
After building 11 websites on Webflow in under 6 weeks as a way to test a number of business ideas, Dan and Adam decide to stick to what they know best and launch Relume - a company that designs and builds beautiful Webflow websites.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

Today Relume is a team run by two guys with the same mission in life - To wake up every day with a choice to do what we love to do, build meaningful relationships and do great work.

You've heard our story, it's now time for the world to hear yours.

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