Product Growth CASE STUDIES

Adding friction to increase revenue

Product Growth CASE STUDIES

Growth Tactics from Video Games

Product Growth CASE STUDIES

Unlock the Power of User Feedback

Product Growth CASE STUDIES

Reverse Engineering Your Competitor's Marketing Strategy

Product Growth CASE STUDIES

8 Great SaaS Onboarding Email Examples

Product Growth CASE STUDIES

Why You Still Need to Do Things that Don’t Scale

Product Growth CASE STUDIES

Books non-technical founders should read to create better products

Product Growth CASE STUDIES

Template Driven Growth

Product Growth CASE STUDIES

Using Jobs To Be Done to Sell More

Product Growth CASE STUDIES

Understanding Payback Period

Product Growth CASE STUDIES

Simple User Onboarding Framework to Increase Your Activation Rate

Product Growth CASE STUDIES

The Guide To Effective Positioning

Product Growth CASE STUDIES

Using Priming in your product

Product Growth CASE STUDIES

Delighting Customers Using the Peak End Rule

Product Growth CASE STUDIES

Problem Agitate Solution Copywriting Framework

Product Growth CASE STUDIES

Using Loss Aversion to drive growth

Product Growth CASE STUDIES

Increase your free to paid conversion rate

Product Growth CASE STUDIES

Ingredients of High Converting Sign Up Pages

Product Growth CASE STUDIES

Dropbox Growth Story

Product Growth CASE STUDIES

How to use AIDA to boost your landing page conversion rate

Product Growth CASE STUDIES

9 SaaS Metrics you need to know

Product Growth CASE STUDIES

9 Ways to Leverage Psychology to Create Better Product Experiences

Product Growth CASE STUDIES

7x Your conversions with Personalisation

Product Growth CASE STUDIES

7 fail-proof tips to build trust

Product Growth CASE STUDIES

10 principles of UI Design

Product Growth CASE STUDIES

7 tips to boost cashflow using annual pricing

Product Growth CASE STUDIES

7 tips to engineer virality

Your sign-up page can bottleneck your growth.

Here's 7 proven tips to increase your conversions:

1) Use Testimonials

Testimonials allow a user to dream.

The user can see someone similar to them achieving their goal.

They just need to sign up.

Use testimonials from customers like Whereby.

Give your visitors the confidence your product can help them.

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2) Keep it minimal

The more options, the more likely a user will leave.

Hick's law: More options leads to harder decisions.

Hotjar doesn't distract the user.

Don't ask for fields you don't need.

Don't make them think.

Keep them focused on signing up.

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3) Add personality

Your sign-up pages can have personality.

Behind the sign-up form is something potentially amazing.

So excite your users to sign up with the right imagery and design.

Waitwhile brings the vibes.

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4) Use Social buttons

Large numbers of potential users drop off on the password screen.

Hoppin uses social login so you don't have to create a password.

Leverage relevant social buttons to reduce friction for your users.

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5) Reinforce value props

The sign-up page is a place where users have doubts.

Should I trust this company?

Will I get value?

Amplitude overcomes these objections with clear benefits.

They touch on trust.

And they use strong social proof by showing their customers.

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6) Increase motivation

You can increase conversion by reducing friction or increasing motivation.

Use copy that excites the user.

Here, the reader may have heard about the wonders of Webflow.

This copy leans into that.

They create suspense.

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7) A Strong Offer

A great offer will increase your sign up rates.

Be clear about the benefits.

And make it one that is hard to resist.

Scarcity and urgency both work well.

As well as guarantees.

Shopify makes it easy to sign-up $1 / month offer after the free trial.

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