To have a sticky product, the first experience for the user must be great.
Or they will leave.
78% of SaaS users leave after 2 months.
Here's how to make a brilliant first impression:
This is what you help your users to achieve.
This is the main "Job" the user has "hired" you to do with your product.
For Apollo this is: Find relevant leads.
If you help them to do that, they won't go anywhere.
The user has decided to sign up for your product.
Then boom, 23 fields to fill in before they use it.
Don't bore them with unnecessary questions.
Only ask what you need so they get to the product faster
Questions you should ask? Relevant ones.
Ask questions to understand the user & then tailor their user experience.
Eventbrite asks about interests & personalises based on their responses.
This means they see useful content & want to engage more
The user should achieve a small win in their first experience using your product.
It should get them closer to their long-term goal.
Duolingo does this well:
Onboarding Goal: Complete a lesson
Long-term Goal: Learn Spanish
Get your users trained on key actions you want them to do regularly.
Calm wants you to meditate daily.
So they give you a session on "How to meditate" on your first go.
If you build this habit, you're more likely to come back.
Tip: Read Hooked
Don't waste time getting to your product's core value.
Or ask a user to import from another tool like Airtable does.
The faster you get them to see the magic of your tool, the better.
1) Be clear on the core value of your product
2) Remove Friction
3) Guide the user to a goal
4) Personalise the experience
5) Help users create a habit
6) Get users to value quickly