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Ways to level up your growth:

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I've helped 25+ startups find their growth levers and build systems around marketing

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Messaging

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Retention

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Monetisation

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Onboarding Breakdowns

Deep analysis of onboarding flows from world-class products so you can improve yours.

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Some ways that i've helped companies

What Founders and Marketers have said

Reduced Customer Acquisition Cost (CAC) by 30%

We were testing on a number of different channels without clear direction. We had started to experiment with messaging but hadn’t figured it out.

After working together with Theo, we had a better picture of what to focus on, what messaging would work for our audience and what next steps to take.

Alex Chumbley

Co Founder, Fable -
YC W21
40x Increase in Investment Volume


Theo helped set up processes, built useful playbooks and trained team members during a period of rapid growth at Republic.

Analytical, reliable and easy to work with, Theo helped improve some of our key marketing KPIs and set up a strong foundation for us to build on.

Nick Marshansky

Chief Marketing Officer - Republic
Increased 30 Day Retention by 19%


Theo helped us to define our growth strategy and the acquisition channels to focus on. Theo worked closely with our growth team and implemented a strong experiment framework, which we are now working from.

Theo’s structured approach and great energy really helped to push our team in the right direction!"

Mattis Curth

Co- Founder - Artland
Leverage growth playbooks trusted by Universities and VCs:
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Strategy
Product Events

Set up and track the key product events

Conversion
Creating Persuasive Copy

Write compelling copy that drives conversions

Strategy
Ideal Customer Profile

Understand your target audience better

Retention
User Onboarding

Activate new users and get users to value faster

Retention
Onboarding Emails

Welcome new users and guide them through the onboarding process

Retention
Product Psychology

Use psychology to create compelling products

Retention
Building Automated Feedback Systems

Get feedback and inisghts on autopilot

Strategy
Speaking to Users

Conduct effective customer interviews and gather valuable feedback

Strategy
OKRs

Align your team's efforts and set measurable goals

Strategy
Metrics Library

Get clear definitions on relevant metrics

Retention
Win Back Email

Reengage inactive customers and reduce churn

Conversion
High Impact SEO

Drive organic traffic by focusing on high impact keywords

Conversion
High Converting Landing Pages

Create landing pages that increase conversions

Strategy
Forecasting

Accurately forecast your growth and make better decisions

Conversion
Sign up Page Checklist

Optimise your sign-up page and increase conversions

Retention
Running Experiments

Run more effective growth experiments that get results

Strategy
Positioning

Clarify your unique value proposition and communicate it effectively

Strategy
Product Events

Set up and track the key product events

Strategy
Speaking to Users

Conduct effective customer interviews and gather valuable feedback

Strategy
Forecasting

Accurately forecast your growth and make better decisions

Strategy
Positioning

Clarify your unique value proposition and communicate it effectively

Strategy
Ideal Customer Profile

Understand your target audience better

Strategy
OKRs

Align your team's efforts and set measurable goals

Strategy
Metrics Library

Get clear definitions on relevant metrics

No items found.
Retention
Running Experiments

Run more effective growth experiments that get results

Retention
Onboarding Emails

Welcome new users and guide them through the onboarding process

Retention
Win Back Email

Reengage inactive customers and reduce churn

Retention
Building Automated Feedback Systems

Get feedback and inisghts on autopilot

Retention
Product Psychology

Use psychology to create compelling products

Retention
User Onboarding

Activate new users and get users to value faster

No items found.

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