Get Your First 100 Customers. Without Paid Ads.

Step-by-step growth playbook to get you to product/market fit and beyond. Grow your user base and increase your revenue without spending big on ads.
Exact frameworks used to grow bootstrapped and VC backed startups
Low cost ways to drive traction for your business.
Trusted by leading startups and world class universities
Buy from $74
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Trusted by Fast Growing Startups such as:

Getting your first users is hard.

It's hard to know where to start when it comes to marketing your startup.

You've put in a lot of time and effort creating your product, but you're not seeing the results you want when it comes to user growth.

Growth is essential for any startup, but it can be difficult to know where to start or what tactics will actually work.

You've probably tried a few things that haven't worked, and you're feeling discouraged.

Some of the problems you may be facing:

・You're unsure who target audience is and why they would want your product

・You created content on social media but didn't any engagement

・You've been spending on paid ads but not seeing results

・You built a nice looking home page but couldn't visitors to convert

・You don't know where your next users are coming from

・You don't have the budget to hire an expensive agency or consultant

・You don't have time to spend 6 hours on a video course

You know that you need to make changes in order to raise that next round or get to ramen profitability.

Without a plan, you'll struggle to take you company to the next level.

Stop making expensive mistakes. Start growing.

The Startup Growth Roadmap gives you a clear blueprint to get your early users and set you on the path to long term, sustainable growth.

Kickstart your growth

Drive organic traffic by delivering the right content to your target audience

Build a high converting product

Learn simple ways to boost your conversion rates

Find and retain the right audience

Create feedback systems so you engage your key users and reduce churn


"Love it. It's so helpful to have all these guides and templates in one place as a 'learn and do' resource.  So impressive!"

Ed Halliday, COO, Fire Tech

“The Startup Roadmap is packed with simple step by step guides, templates and resources. It’s a must for every startup looking to grow their business and a great resource to be able to share with our entrepreneurs”.

Louise Fairleigh, Strategic Programme Manager - Santander Universities

"Saved me tons of time, effort and money finding all these great resources and guides. Also improves the quality of startups I advise."

Andy Ayim, Founder - Angel Investing School

Get to product / market fit quicker


Templates & Guides


Conversion and Distribution Tactics


Resources & Tools

Save weeks of trial and error

Take the guesswork out of marketing with simple, easy to use templates that guide you through the process.

You will be able to create landing pages, lead magnets and emails in next to no time.

Proven Growth Frameworks

Build an effective go to market strategy that is a get results.
You can leverage 11+ years of startup marketing experience to grow quicker.

Trusted By World Leading Universities, Accelerators and Corporates to train their portfolio companies and teams

What's Inside?

4 Mini Roadmaps to take you from 0-1:

Growth Strategy

Define your target audience and set clear goals on reaching them

Value Proposition
Competitive Analysis
and more

Making Your Site Convert

Create a high converting site that brings in new users at scale.

Landing Pages
Conversion tactics
and more

Product-Led Growth

Drive growth with cohesive user journeys in your product.

User feedback
and more

Getting Traction

Simple methods for acquiring new customers for your product

Unscalable Tactics
Organic Social
Direct Outreach
and more


"Absolutely love the Startup Growth Roadmap, packed with great insights. Theo is one of the top Growth Experts out there and the wealth of knowledge and actionable tools he provides make this a resource I would highly recommend it to all founders."

Lenny Leemann, Co-founder & CEO, Greenspark

"The Startup Growth Roadmap is extremely well organised and helped me tackle critical issues in my business. It is always a challenge to know where to start or what to focus on because there are so many moving parts in building a company, however this helped me take actionable steps to make progress instead of constantly delaying things that needed to be taken care of."

Carmichael Caldwell, Managing Partner, Switch

"This is so great! It's not just the "what" but the "how" (with all useful templates + very practical). Very clear, well structured, and practical."

Ponk Memoli, CEO, HTCH

"The Startup Growth Roadmap is amazingly well put together, I've learned so much! Loads of great resources. The guides are very informative and very easy to navigate"

Imaan Minaii, Principal Consultant,

Who is behind the Roadmap?

Hi, I'm Theo.

In the last 11 years, I've work with over 100 early stage startups in San Francisco, Las Vegas, New York and London. Some of these companies have been backed by Y-Combinator, Seedcamp, 500 Startups and more.

A few have exited or become unicorns. Some haven't been so successful.

During that time, I've learnt that growth doesn't happen by accident.

By focusing on the right methods and taking a longer term view, you can get far.

The Startup Growth Roadmap is simple but effective way for you to drive traction for your company.

Inside are many of the frameworks that have helped me to build and grown products that have used by millions.

They're the same methods I use when lecturing as Growth Expert in Residence at Kings College London or mentor at University College London.

The Roadmap will get you to take action and make things happen.

You will learn how to small things that have a big impact.

Hope you find it useful ✈️


Who is a good fit?

Who is this for?

You are an early stage founder looking to get your first set of customers

You have some launched your product but haven't got 'traction'

You are a marketer at a startup but your company hasn't hit growth stage

You haven't hit product / market fit or unsure you have

You are a pre-seed or seed stage startup.

You haven't got a sustainable growth channel to work

You are a Consumer business, SaaS product, Marketplace or Mobile App

You don't believe that paid ads is the only way to grow

You are comfortable taking action

Who is this not for?

You are a later stage company already scaling

You have already raised your Series A or later

You have already got a couple of growth channels are working

You are an experienced growth marketer

You want to learn about theory only. This is focused on action

You are happy to spend time learning through trial and error

You grow mainly through enterprise sales.

You believe that Youtube and blog posts are the best way to learn




For Founders getting started with their growth and marketing

20+ Templates, Guides and SOPs
Bitesized Videos
Tactics & Ideas
Bonus: Onboarding Checklist
Bonus: Growth Dashboard
Lifetime Access
Free Updates - for life!
30 Day Money Back Guarantee



For Founders who want to get results as quick as possible

Everything Included in Premium
2x 30 min growth strategy sessions with Founder, Theo
Lifetime Access
Free Updates - for life!
30 Day Money Back Guarantee

Looking to train your Accelerator? Get started here

30 Day Money Back Guarantee

If you don't think you got enough value, you can get a full refund. Just send 3 completed exercises and I will refund you - no questions asked.

Frequently Asked Questions

Who is the playbook for?

Founders and marketers looking to grow their startup in a sustainable way. This playbook aims to make growing your startup as simple as possible.

What stage should my company be at?

It is aimed at bootstrapped startups and early stage startups up to Series A. If you are looking for advanced tactics to scale up past Series B, this isn't for you.

Do I need to be "techie" l to benefit from this playbook?

No, this guide is aimed at everyone, whether they have technical skills or not. You should be confident with new products and tech however. It is a simple guide, but if you get frustrated by new concepts, this isn't for you.

Is this a growth hacking playbook?

No. This is not filled with 'growth hacks'. Inside are ethical systems and frameworks that drive sustainable growth. No guru nonsense or 'growth hacking' here.
However, inside there are tons of effective tactics and strategies that you can implement and experiment with.

Can I learn the growth marketing material for free on blogs or Youtube?

Yep. There is plenty of brilliant growth /marketing content out there. Youtube is amazing.

You could teach yourself growth marketing just from free content. You can also learn lots through trial and error. However, all these methods take time and effort.

This Roadmap isn't filled with secrets. You can find most of the frameworks somewhere on the web.

The Startup Growth Roadmap is aimed you getting to product/ market fit and beyond quicker and in a simple way. I've spent over 100+ hours putting this Roadmap together so you can spend more time building your company.

So if you want to learn grow your company and learn growth marketing with a structured and highly curated approach, then this Roadmap is for you.

However, if you are a proud person who wants to do it yourself, then this Roadmap isn't for you.

How long will it take me to get through the Roadmap?

The Roadmap is self-paced and there is no perfect time to finish it in. The focus isn't on getting through it quickly - it is about you learning, implementing and getting results. Some of the exercises you can do in 10 mins, some of them you may want to spend an entire day on.

The Roadmap also isn't something that is designed to be 'finished'. It is a dashboard that is supposed to be updated and evolve over time. Growth is an ongoing process and you need somewhere to track all your marketing activities and results. The Roadmap is just that.

How long until I get results?

Within 6 weeks. You can start implementing and getting results straightway depending on your business. Some tasks you do are foundational - it will take longer to get results. Some you will see results from asap.

What platform is it built on? Is it free?

It is built on Notion. Notion is an all in one workspace that allows you to take notes, fill out exercises and create your own private workspace.
Notion is completely free.

Do you offer refunds?

Yes. There is a 30 day money back guarantee if you didn't feel like you got enough value. However because the Roadmap is based on action, you will only be refunded if you have completed at least 3 exercises in the roadmap. Send a message to with 3 screenshots of the completed exercises and you will refunded.

Do you offer scholarships or discounts?

Yes. My goal is to elevate everyone to a level playing field. So if you are a person of colour, a woman, disabled, or any way underestimated, send a message to and I will sort you out.

If you a student (regardless of race or gender), I have got you as well. Just send a message to from your university or college email and we will get you a huge discount.

Learn proven frameworks for growing your company

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