Product Growth CASE STUDIES

Adding friction to increase revenue

Product Growth CASE STUDIES

Growth Tactics from Video Games

Product Growth CASE STUDIES

Unlock the Power of User Feedback

Product Growth CASE STUDIES

Reverse Engineering Your Competitor's Marketing Strategy

Product Growth CASE STUDIES

8 Great SaaS Onboarding Email Examples

Product Growth CASE STUDIES

Why You Still Need to Do Things that Don’t Scale

Product Growth CASE STUDIES

Books non-technical founders should read to create better products

Product Growth CASE STUDIES

Template Driven Growth

Product Growth CASE STUDIES

Using Jobs To Be Done to Sell More

Product Growth CASE STUDIES

Understanding Payback Period

Product Growth CASE STUDIES

Simple User Onboarding Framework to Increase Your Activation Rate

Product Growth CASE STUDIES

The Guide To Effective Positioning

Product Growth CASE STUDIES

Using Priming in your product

Product Growth CASE STUDIES

Delighting Customers Using the Peak End Rule

Product Growth CASE STUDIES

Problem Agitate Solution Copywriting Framework

Product Growth CASE STUDIES

Using Loss Aversion to drive growth

Product Growth CASE STUDIES

Increase your free to paid conversion rate

Product Growth CASE STUDIES

Ingredients of High Converting Sign Up Pages

Product Growth CASE STUDIES

Dropbox Growth Story

Product Growth CASE STUDIES

How to use AIDA to boost your landing page conversion rate

Product Growth CASE STUDIES

9 SaaS Metrics you need to know

Product Growth CASE STUDIES

9 Ways to Leverage Psychology to Create Better Product Experiences

Product Growth CASE STUDIES

7x Your conversions with Personalisation

Product Growth CASE STUDIES

7 fail-proof tips to build trust

Product Growth CASE STUDIES

10 principles of UI Design

Product Growth CASE STUDIES

7 tips to boost cashflow using annual pricing

Product Growth CASE STUDIES

7 tips to engineer virality

1) Hick’s law

More options leads to harder decisions.

Don't confuse the user.

Reduce the number of options.

Use a short sign forms and ask only what you need.

Image

2) Zeigarnik Effect

People remember incomplete tasks better than completed ones.

Make the user feel like they are close to the finish line during signup.

Use progress bars and never start the progress bar at 0.

The user will be less likely to drop-off.

Image

3) Endowment Effect

You value something much more if you think you own it in some way.

By making users invest a little customisation they’re more likely to make an app feel theirs.

This will lead to them returning to the app and increasing retention.

Nolt does this nicely

Image

4) Future Pacing

Rather than focus on features, Discord focuses on letting my imagination run wild.

"Imagine a place..."

This me think about what is possible. Being part of a community. That sense of togetherness.

Use future pacing to make a visitor sign up and dream.

Image

5) Reciprocity

People feel the need to reciprocate when they receive something.

It’s ok to ask for a favour, but would you ask 6 in a row to a stranger?

The same goes for apps.

Value 1st. Ask 2nd.

Expensify shows you the value in their tool first, then asks for personal information.

Image

6) Loss Aversion

Humans experience loss more than gain.

Linkedin says you'll lose connections, recommendations and more when you try to cancel your account.

Use loss aversion:
• In cancel flows to reduce churn
• Abandoned Carts to increase sales.

Image

7) Cognitive Load

Cognitive load is the total amount of mental effort that is required to complete a task

Follow Steve Krug's principle: Don’t make the User think.

57% of users abandon cart due to do extra work during the sign up flow.

Reduce friction and make it simple.

Image

8) Bandwagon Effect

The tendency for the brain to conclude that something must be desirable because other people desire it.

Use number of customers, social proof and testimonials to show your product is desirable and they should sign up for it.

Miro does a great job of this.

Image

9) Decoy Effect

Make big prices look smaller by comparing them to even larger prices.

Always use tiered pricing to allow this to take effect.

Have a lower, medium and higher tier offer. Usually people will gravitate to the medium tier offer.

The Economist did this well.

Image

Get smarter about growth

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.