The growth playbook for product-led marketers and founders

Accelerate your growth

Actionable, battle-tested templates to scale your startup. Leverage frameworks used to grow VC backed and bootstrapped startups.

Join 1021+ marketers and founders using these templates to grow their companies
Trusted by fast growing startups and world-class universities:
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Growing a startup is a real struggle

There's a lot you need to manage - especially when it comes to growth. It can be tiring when you look at your metrics and see slow and inconsistent growth.

Here's some of the challenges you may be facing:

Having limited time and resources to build the systems needed to scale
Being new to a growth/leadership role and lacking the knowledge to support your team effectively
Balancing the demands of day-to-day operations while trying to drive growth
Finding that most online courses are either not relevant or too theoretical to be useful
Feeling frustrated by the lack of progress and impact of your efforts
Templates to go from 0-1 fast

Build your profitable growth engine faster

Unlock 25 templates and frameworks that cover all stages of the growth process:


Identify opportunities for growth and build a data-driven growth strategy.


Find ways to drive targeted users to the site and convert that them users.


Create a user journey that gets new users to value quickly and keeps them engaged and retained.


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Convert free users to happy, paying customers who continue to buy and grow with you.


Skip the trial and error

With the library templates, you can quickly jumpstart your growth efforts with proven strategies that have been used to scale VC-backed and boostrapped startups.


Experiment at Speed

Get access to 50+ examples and experiments from world class products for you to test and drive results from.

20+ battle tested templates to get you from 0-1 fast

See what templates are inside:

Speaking to Users

Conduct effective customer interviews and gather valuable feedback

Onboarding Emails

Welcome new users and guide them through the onboarding process

High Impact SEO

Drive organic traffic by focusing on high impact keywords

Product Psychology

Use psychology to create compelling products

Running Experiments

Run more effective growth experiments that get results

Product Events

Set up and track the key product events

Win Back Email

Reengage inactive customers and reduce churn


Accurately forecast your growth and make better decisions

Building Automated Feedback Systems

Get feedback and inisghts on autopilot

Plus 15+ more templates

Testimonials SECTION

What Founders and Marketers have said

The Startup Growth Roadmap is an incredibly powerful tool for a founding team looking to level up their growth strategies or a Head of Growth looking to expand their ideas and expertise.
This isn't just another "high level" strategy document. Theo combines simple breakdowns of complex strategic topics with countless tactical ideas and frameworks that you can use immediately.

Ben Grant
Head of Growth, Ramped Careers

Theo's approach to Growth is fresh, innovative and extremely thorough!  The Startup Growth Roadmap gives straightforward strategies, templates and a whole host of additional resources.   Immensely valuable, thank you!

Naomi Glover
Applied Neuroscience Association

This Startup Growth Roadmap is extremely well organized and helped me tackle critical issues in my business. It is always a challenge to know where to start or what to focus on because there are so many moving parts in building a company, however this helped me take actionable steps to make progress instead of constantly delaying things that needed to be taken care of.

Carmichael Caldwell
Managing Director, Switch

The Startup Growth Roadmap is the playbook every SaaS marketer and startup founder needs in their back pocket. The templates have saved me a ton of time and shortened my learning curve.

Tyler Speegle,
Co-founder, Empathy Marketing Co.

"Love it. It's so helpful to have all these guides and templates in one place as a 'learn and do' resource.  So impressive!"

Ed Halliday
COO, Fire Tech

This is so great! It's not just the "what" but the "how" (with all useful templates + very practical). Very clear, well structured, and practical.

Ponk Memoli

Absolutely love the Startup Growth Roadmap, packed with great insights. Theo is one of the top Growth Experts out there and the wealth of knowledge and actionable tools he provides make this a resource I would highly recommend it to all founders.

Lenny Leemann
Co-founder & CEO, Greenspark

The Startup Roadmap is packed with simple step by step guides, templates and resources. It’s a must for every startup looking to grow their business and a great resource to be able to share with our entrepreneurs.

Louise Fairleigh
Strategic Programme Manager, Santander X

Who is this for?

SaaS Marketers

You need to build a strong marketing foundation and are looking to shortcut the process.

Heads of Growth / Growth PMs

You want to run more effective tests and need some help you to do so.

Startup Founders

You need to scale and want a clear plan to help you to hit your growth goals.


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A little bit about me

Hi, I'm Theo

Growth Advisor with 11 years experience scaling VC backed startups in SF, NY and London
Helped build products to millions of users and scale startups such as Republic ($1B+ valuation) and acasa (acquired)
Mentor at Seedcamp, UCL and Growth EIR at Kings College London where I advise early stage companies

Build a powerful membership site with Webflow.

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+3K Members

Meet our newest students

Sam Smith
Sydney / Australia
1.1m PLAYs
Sarah Leeman
Sydney / Australia
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Sam Smith
Sydney / Australia
1.1m PLAYs
Sarah Leeman
Sydney / Australia
1.1m PLAYs

Access 20+ Templates





For Founders who want to get results as quick as possible

Everything in Premium plus:
2x 30 min growth strategy sessions with Founder, Theo
Included: Google Analytics 4 Course ($399 Value)
Included: Email Marketing Course ($199 value)
Included: Growth Strategy Course ($99)
60-Day Money-Back Guarantee
$677 in Extra value

Included inside free:

1-on-1 Growth Strategy Session - ($499 value)

A private, one-hour session with Theo, Founder of Growth Roadmaps and Growth Expert at Kings College in Residence, to help you tailor the Startup Growth Roadmaps to your specific needs

Growth Experiments Library ($99 Value)

A comprehensive library of 100 proven growth strategies and tactics, to help you maximise your results and get ahead of the competition.

Growth Dashboards ($79 value)

A set of dashboards to help you track your progress and measure your results.


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Lifetime Updates and Support

Get lifetime access to new templates added, so you can stay up to date with the latest strategies and benefit from new frameworks and templates.


Some of the most frequently asked questions

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