Training and workshops for startups

Do growth the right way

I train your teams and portfolio companies so they focus on the right growth levers and don't waste time on worthless marketing activities.

Trusted by leading companies, universities and VCs to train their teams such as:

A little bit about me

Hi, I'm Theo

Growth Advisor with 11 years experience scaling VC backed startups in SF, NY and London

Took startups to their first million users and grow to millions in revenue.

Helped to scale startups such as Republic ($1B+ valuation) and acasa (acquired)

Mentor at Seedcamp, UCL and Growth EIR at Kings College London where I advise early stage companies

What you get

Here's how advisory works:

workshop

90min or full day engagement

You get:

Practical online or in-person workshops

Initial User Journey Audit

Post Workshop Playbook

30 min check in (1 month after)

Access to my premium library of courses, frameworks and templates

Book a call

aDVISORY

4-6 months engagement

You get:

Weekly or Biweekly sessions (60 mins calls)

8 hours async time per month

Slack + Email communication

Initial User Journey Audit

Custom Growth Strategy Playbook

Access to my premium library of courses, frameworks and templates

Book a call

Templates

Nail your growth strategy

Plug and play templates to help you to think through your strategy and nail your execution.

Experiments

Test. Test. Test

Get access to 100 experiments from world class products for you to test and drive results from.

+3K Members

NEW MEMBERS SECTION

Meet our newest students

Sam Smith

Sydney / Australia

1.1m PLAYs

Sarah Leeman

Sydney / Australia

1.1m PLAYs

Sam Smith

Sydney / Australia

1.1m PLAYs

Sarah Leeman

Sydney / Australia

1.1m PLAYs

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areas i help

I help teams from Seed to Series B:

I work closely with the founder or growth / product leaders across these areas:

Strategy

I help you position your product for success and find the right channels to explore.

Conversion

I help you create landing pages that convert and guide you on best ways to run effective experiments on them.

Activation

I help you understand your product's core value and how you can get users there quickly

Messaging

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Retention

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Monetisation

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Retention

I help you come up with experiments that drive customer adoption and make your product sticky.

Monetisation

I help you run think about best ways to convert users from free to paid and run experiments on pricing.

Analytics

I provide guidance on how to set up the right analytics stack and and get the right insights into your users

Problem

Startups can't afford to make expensive mistakes

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Picking the wrong channel or focusing on the wrong area can kill a startup. There's tons of bad advice out there and it can cause teams to spend months on activities that drive very little impact.

Here are some of the challenges startups face:

Growth has stalled

You've managed to get some early wins in but you've been winging it when it comes to marketing

There's drop off in your conversion funnel

You've been getting visitors to your website but the conversion rate is low. You feel like you're missing out.

Users are churning

The users you do get to sign up are leaving. They're not seeing value and it's harming your growth.

Messaging

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Retention

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Monetisation

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areas i help

Practical workshops that get results

I work with accelerators and internal teams to quickly solve pressing challenges with workshops. We go deep on one area and you come away with actionable next steps that you can implement today.

Some of the topics we can go into:

Defining Your Growth Strategy

Improving your customer journey

Strategies to increase conversion

Messaging

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Retention

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Monetisation

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Testimonials

What people say about my training and workshops

Reduced Customer Acquisition Cost (CAC) by 30%
‍

We were testing on a number of different channels without clear direction. We had started to experiment with messaging but hadn’t figured it out.

After working together with Theo, we had a better picture of what to focus on, what messaging would work for our audience and what next steps to take.

Alex Chumbley

Co Founder, Fable -
YC W21

40x Increase in Investment Volume

Theo helped set up processes, built useful playbooks and trained team members during a period of rapid growth at Republic.
‍
Analytical, reliable and easy to work with, Theo helped improve some of our key marketing KPIs and set up a strong foundation for us to build on.

Nick Marshansky

Chief Marketing Officer - Republic

Increased 30 Day Retention by 19%

Theo helped us to define our growth strategy and the acquisition channels to focus on. Theo worked closely with our growth team and implemented a strong experiment framework, which we are now working from.

Theo’s structured approach and great energy really helped to push our team in the right direction!"

Mattis Curth

Co- Founder - Artland

A little bit about me