Quickbooks is used by business owners all over the world to do their accounting.

Here's how they onboard business onwers:

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1) Reduce Cognitive Load

Quickbooks wants to reduce the cognitive load on users by making it easier to answer questions.

Here, they gives the option to search but also provide helpful options.

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2) Understanding Jobs to be Done

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3) Using Reassuring Microcopy

Quickbooks is taking the pressure off this decision.

They are saying your decision won’t affect what you get access too.

Tip: Ease the burden off onboarding questions with microcopy

They also provide valid reasons why they need the. information.

This makes a user more likely to give it.

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4) Promoting a big early offer

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5) Outlining Specific Benefits with bonuses

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6) Using Labour Illusion

Sometimes users don’t know what is valuable and we need to tell them.

So before you see the product, Quickbooks reinforces the value

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7) Using To do List to focus attention on key tasks

Nice to-do list so the user knows what to do next.

It also allows Quickbooks to focus our attention on key tasks they will allow them to see core value.