Setting the tone for what Asana is for: work.
They get better quality signups this way
Showing me how to use product
Means the user is not stuck on one layout / decision.
This reduces this cognitive load and makes them more likely to continue
Asana is shortcutting the viral loop here.
Waiting for you to get value first increases time it takes to get others involved.
Tip: Ask early in the onboarding flow for teammates, Even if they skip it, it will increase referral loop you ask early.
Read: Andrew Chen what’s your Viral Loop
Short time to value. Asana have made it very simple to create a project.
Help the user to appreciate the steps they’ve taken.
Reinforces the key action as a positive.
Use a permission priming screen.
And provide context. “Stay up to date with this project”
Then if a user says no, you can ask again.