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1) Asking for work emails Only

Setting the tone for what Asana is for: work.

They get better quality signups this way

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2) Using a Contextual Walkthrough

Showing me how to use product

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3) Microcopy to assure users

Means the user is not stuck on one layout / decision.

This reduces this cognitive load and makes them more likely to continue

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4) Asking for referrals early

Asana is shortcutting the viral loop here.

Waiting for you to get value first increases time it takes to get others involved.

Tip: Ask early in the onboarding flow for teammates, Even if they skip it, it will increase referral loop you ask early.

Read: Andrew Chen what’s your Viral Loop

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5) Tool tips for more advanced features

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6) Getting users to a win

Short time to value. Asana have made it very simple to create a project.

Help the user to appreciate the steps they’ve taken.

Reinforces the key action as a positive.

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7) Asking for notifications after value

Use a permission priming screen.

And provide context. “Stay up to date with this project”

Then if a user says no, you can ask again.