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Get a custom audit that finds problems in your onboarding flow and provides actionable recommendations to improve them. Within 7 days.
The average app loses 77% within the first 3 days after install.
55% of SaaS users don't return after the first week.
Getting your onboarding right can have a huge impact on retention and revenue.
But most companies work on it a few times and then forget about it.
That can be a costly mistake.
Your product has value. But if the onboarding has too much friction or doesn't motivate enough, users will never see it. You can lose users before they even have a chance to experience your product.
You only get one chance to make a first impression. There's a strong correlation between good onboarding and low churn. If you don't help new users to achieve their goals early, they will leave. You need to wow them early in their experience.
Companies who spend on ads but send traffic to a product that doesn't convert are wasting money.
Ads become less profitable and you waste time optimising the wrong part of funnel.
Whether you offer freemium or free-trial, you need to convert those free users to paid to survive. Most companies don't provide enough value during the early experience, and so most of their users never pay.
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Your product has value. But if the onboarding has too much friction or doesn't motivate enough, users will never see it. You can lose users before they even have a chance to experience your product.
You only get one chance to make a first impression. There's a strong correlation between good onboarding and low churn. If you don't help new users to achieve their goals early, they will leave. You need to wow them early in their experience.
Companies who spend on ads but send traffic to a product that doesn't convert are wasting money.
Ads become less profitable and you waste time optimising the wrong part of funnel.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Whether you offer freemium or free-trial, you need to convert those free users to paid to survive. Most companies don't provide enough value during the early experience, and so most of their users never pay.
Uncover major conversion and usability issues with an in-depth onboarding audit.
Get guidance on how to get users to value quicker so they churn less. You get detailed analysis of every page, form field and CTA.
Get psychology based suggestions to increase conversion and drive more revenue. Get specific tips to increase motivation and reduce friction.
You receive heuristic based UX recommendations to create smoother product experiences.
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You provide some details about your company, audience and (optional) provide read-only access to your product analytics.
Within 7 days, I do a 15-30 min video audit. I also do a detailed PDF version with specific action points. I review it with expert UX designers to get a second pair of eyes.
You get a clear set of recommendations to implement. This will be a 60-90 roadmap. All written in Notion.
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We had just revamped our onboarding flow and got Theo to take a look at it. He gave a very detailed review and my team were amazed by the level of depth in the insights.
I approached Theo as I wanted to understand why users were dropping off during onboarding. He provided a detailed outline of the things we had to change to reduce friction points and with his very structured auditing process even found a bug
We were testing on a number of different channels without clear direction. We had started to experiment with messaging but hadn’t figured it out.
After working together with Theo, we had a better picture of what to focus on, what messaging would work for our audience and what next steps to take.
We have been exploring different avenues to increase the effectiveness of our onboarding in order to ensure that users reach their first AHA moment and continue to be excited about using our platform.
Theo did a fantastic job auditing our onboarding flow and made actionable recommendations to improve it. Always an absolute joy to work with him and I can not recommend enough the value he adds.
UX/ UI principles to ensure that you are not making common usability errors.
I follow Jakob Nielsen's 10 Usability Heuristics
I have a set of 20 cognitive biases that are relevant for user onboarding.
Where appropriate, I will suggest you them to create better product experiences and get users to their goals faster. I wrote about some of these here and you can find 16 with related research here.
I have analysed over 50 onboarding flows from leading B2B SaaS and mobile apps. I have found patterns the fastest-growing companies use.
I will suggest best practices around UX design, reducing time to value and more.
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Quite simply, every new set of eyes is valuable in how they experience your product. There is no right/wrong way to use a product. So I take the perspective of a person without bias or major context and use your product as your new users would.
If your product is hugely technical or I am miles away from your Ideal Customer Profile (ICP) then weigh this aspect to a smaller degree. But it still plays a part.
Specific recommendations and a detailed roadmap to help you results quicker
A 45 min session to go through the recommendations, brainstorm on ideas and devise next steps
Get access to my User Onboarding Playbook with templates, frameworks and resources so you can keep improving your flow long term
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If you apply the recommendations and don't see an increase in your conversion rate, you will get a your money back. No questions asked.
Plug and play templates to help you to think through your strategy and nail your execution.
Get access to 100 experiments from world class products for you to test and drive results from.
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Let's jump on a call to learn more about your needs. Book a call
Advisory, audits and articles to accelerate your growth.
Reach me theo@growthroadmaps(dot)co