Advisory for CONSUMER APPS AND SaaS companies

Skip the trial and error

Growth Advisory that helps you make less costly mistakes, find predictable growth faster and scale without breaking the bank.

Trusted by fast-growing startups, VCs and world-class universities
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Problem

Most companies face challenges around growth

Does this sound familiar?

The product gets people signing up but can’t get new users to stick around enough
The signups that do stay retained are low value and don't upgrade to paid customers
Have been relying mainly on paid ads but it's getting expensive and need to find a sustainable growth channel
Find it hard to communicate the product's core value
The market segment is competitive and it's hard to stand out in a crowed market
Not clear on the needs and wants of the customers
A little bit about me

Hi, I'm Theo

Growth Advisor with 11 years experience scaling VC backed startups in SF, NY and London
Took startups to their first million users and grow to millions in revenue.
Helped to scale startups such as Republic ($1B+ valuation) and acasa (acquired)
Mentor at Seedcamp, UCL and Growth EIR at Kings College London where I advise early stage companies
What you get

Here's how advisory works:

workshop
90min or full day engagement
You get:
Practical online or in-person workshops
Initial User Journey Audit
Post Workshop Playbook
30 min check in (1 month after)
Access to my premium library of courses, frameworks and templates
Book a call
aDVISORY
4-6 months engagement
You get:
Weekly or Biweekly sessions (60 mins calls)
8 hours async time per month
Slack + Email communication
Initial User Journey Audit
Custom Growth Strategy Playbook
Access to my premium library of courses, frameworks and templates
Book a call
Templates

Nail your growth strategy

Plug and play templates to help you to think through your strategy and nail your execution.

Experiments

Test. Test. Test

Get access to 100 experiments from world class products for you to test and drive results from.

MEMBERS

Build a powerful membership site with Webflow.

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+3K Members
NEW MEMBERS SECTION

Meet our newest students

Sam Smith
Sydney / Australia
1.1m PLAYs
Sarah Leeman
Sydney / Australia
1.1m PLAYs
Sam Smith
Sydney / Australia
1.1m PLAYs
Sarah Leeman
Sydney / Australia
1.1m PLAYs
areas i help

I help teams from Seed to Series B:

I work closely with the founder or growth / product leaders across these areas:

Strategy

I help you position your product for success and find the right channels to explore.

Conversion

I help you create landing pages that convert and guide you on best ways to run effective experiments on them.

Activation

I help you understand your product's core value and how you can get users there quickly

Messaging

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Retention

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Monetisation

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Retention

I help you come up with experiments that drive customer adoption and make your product sticky.

Monetisation

I help you run think about best ways to convert users from free to paid and run experiments on pricing.

Analytics

I provide guidance on how to set up the right analytics stack and and get the right insights into your users

Problem

What if you could:


Get new users to quickly see your product's core value and build habits with your product
Turn more free / trial users to convert to long term customers
Find a sustainable growth channel that brings in high-quality users
Clearly articulate what your value proposition is and convert more traffic
Create a unique but valuable position in your market
Really understand your users so you how to improve your product and bring them more value
areas i help

Ways I help:

I work closely with the CEO and / or growth leaders to help them:

Build a winning strategy

Develop a tailored strategy thats aligned to your goals and focused around sustainable, long term growth

Nail your positioning

Clarify your product's unique value proposition and positioning, ensuring it resonates with your target audience

Optimise product flows

Boost conversion rates across your user journey with data-driven analysis, and improved design & messaging

Messaging

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Retention

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Monetisation

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Run more effective tests

Design and execute tests that improve your key metrics and help you find that one channel that works

Create scalable systems

Build a strong foundation with processes and playbooks to support your company’s growth

Empower your team

Provide expert guidance ensuring they quickly level up and help you to find the right hires for roles

Testimonials SECTION

What Founders and Marketers have said

We were testing on a number of different channels without clear direction. We had started to experiment with messaging but hadn’t figured it out.

After working together with Theo, we had a better picture of what to focus on, what messaging would work for our audience and what next steps to take.

Alex Chumbley
Co Founder, Fable -
YC W21

Theo has a great understanding of growth on both a strategic and operational level.

Theo helped set up processes, built useful playbooks and trained team members during a period of rapid growth at Republic.

Analytical, reliable and easy to work with, Theo helped improve some of our key marketing KPIs and set up a strong foundation for us to build on.

Nick Marshansky
Chief Marketing Officer - Republic

Theo helped us to define our growth strategy and the acquisition channels to focus on. Theo worked closely with our growth team and implemented a strong experiment framework, which we are now working from.

Theo’s structured approach and great energy really helped to push our team in the right direction.

Mattis Curth
Co- Founder - Artland

Theo is the rare type of marketer who blends the theory with the strategy with the execution. I learnt more in an hour with Theo than I had in the past 6 months of learning on my own. Theo has the ability to come into your business, identify a problem and put solutions in place immediately. I have absolutely no hesitation recommending Theo. Work with him as fast as you can!

Kirien Sangha
Product - Meta

Theo was a pivotal part of building and expanding our marketing efforts at Regal Gentleman, introducing us to real-world ways to analysis our data, know what tests we need to make and get a better grip of how to fundamentally increase our sales. For the one year we worked together, I can safely say we have come out as a better business, but also better marketers who better understand how to maximise our audience and conversions

Josh Blackburn
Co-Founder, Regal Gentleman

Theo identified some great growth opportunities for us. We are now experimenting more effectively and talking to our customers more. Theo provided lots of value for Shoobs.

Louise Broni-Mensah
Founder of Shoobs - YC, W15
Who is this for

I work best with these types of companies:

At least $1 Million in Annual Recurring Revenue (ARR)
Raised at Series A and beyond
Consumer Apps or self-service B2B SaaS companies
Messaging

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Retention

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Monetisation

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A little bit about me

Hi, I'm Theo

Growth Advisor with 11 years experience scaling VC backed startups in SF, NY and London
Took startups to their first million users and grow to millions in revenue.
Helped to scale startups such as Republic ($1B+ valuation) and acasa (acquired)
Mentor at Seedcamp, UCL and Growth EIR at Kings College London where I advise early stage companies
What you get

Ways I work with teams:

From $1.5K one-off
Actionable Workshops
90Mins / 1 day
You get:
Intense focus on one main area
Customer Journey Mapping
5+ Experiments to add to the roadmap
Worksheets and exercises
Book an intro call
from $2.5k / month
Hands On Advisory
min 6 month engagement
You get:
Weekly or Biweekly sessions
Unlimited Slack + Email communication
User Journey & Analytics Audit
Custom Growth Playbook
Access to my library of courses, frameworks and templates
Book an intro call
From $7K one-off
Customer Insight Sprints
4-8 WEEK SPRINTS
You get:
Insight driven GTM strategy
Customer Interviews
Jobs To Be Done surveys
Channel & Value Proposition testing
User tests with target audience
Book an intro call
Money Back Guarantee

If you didn't receive enough value within the first two weeks and we're not a good fit, you will get a 100% of your money back.

Let's start driving predictable growth for you