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Growth Playbooks

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A little bit about me

Hi, I'm Theo

I'm a Head of Growth turned growth advisor to Seed/ Series A startups
Took startups to their first million users and grow to millions in revenue.
Helped to scale startups such as Republic ($1B+ valuation) and acasa (acquired)
Growth EIR at Kings College London where I've advise early stage companies and run lectures on growth strategy, customer research and startup marketing
Some ways that i've helped companies

What Founders and Marketers have said

We were testing on a number of different channels without clear direction. We had started to experiment with messaging but hadn’t figured it out.

After working together with Theo, we had a better picture of what to focus on, what messaging would work for our audience and what next steps to take.

Alex Chumbley
Co Founder, Fable -
YC W21

Theo has a great understanding of growth on both a strategic and operational level.

Theo helped set up processes, built useful playbooks and trained team members during a period of rapid growth at Republic.

Analytical, reliable and easy to work with, Theo helped improve some of our key marketing KPIs and set up a strong foundation for us to build on.

Nick Marshansky
Chief Marketing Officer - Republic

Theo helped us to define our growth strategy and the acquisition channels to focus on. Theo worked closely with our growth team and implemented a strong experiment framework, which we are now working from.

Theo’s structured approach and great energy really helped to push our team in the right direction.

Mattis Curth
Co- Founder - Artland

We all really enjoyed our internal growth workshop with Theo and it's really helped us focus on what needs to be done in the here and now - with clear actions.

Louise Weiss
Co- Founder - Dotte

Theo is a vital member of our team of Experts in Residence at King’s. Through his growth mentorship and workshops, we have seen our ventures take significant strides forward in areas ranging from customer development, to user acquisition and growth strategy.

Ed Halliday
Ex Head of Accelerator, Kings College London. Now COO, Fire Tech.

Theo is the rare type of marketer who blends the theory with the strategy with the execution. I learnt more in an hour with Theo than I had in the past 6 months of learning on my own. Theo has the ability to come into your business, identify a problem and put solutions in place immediately. I have absolutely no hesitation recommending Theo. Work with him as fast as you can!

Kirien Sangha
Product - Meta

Theo was a pivotal part of building and expanding our marketing efforts at Regal Gentleman, introducing us to real-world ways to analysis our data, know what tests we need to make and get a better grip of how to fundamentally increase our sales. For the one year we worked together, I can safely say we have come out as a better business, but also better marketers who better understand how to maximise our audience and conversions

Josh Blackburn
Co-Founder, Regal Gentleman

Theo delivered a fantastic workshop for over 80 entrepreneurs currently taking part in the Santander X Entrepreneurship Awards. All of our startups loved the session and came away with tips and strategies they could apply to their businesses straight away.

Louise Fairleigh
Strategic Programme Manager

Theo identified some great growth opportunities for us. We are now experimenting more effectively and talking to our customers more. Theo provided lots of value for Shoobs.

Louise Broni-Mensah
Founder of Shoobs - YC, W15

Theo delivered an absolutely fantastic training session and we received such great feedback from our ventures about it

Natasha Triay
Head of Accelerator, London Met University

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